Press release literally means
dissemination of company information to news media . The purpose
behind a press release is letting people know about their company
details and developments.
Why Press Release?
By definition it is a bit clear why we
use press release but online the definition may differ a bit as you
can target a particular keyword through your release and increase
online visibility of the site and the company.
SEO Press Release
These days before writing a press
release it is important to analyze an specific keywords relevant to
your organization. Together by putting in both the concept of
distributing information and keywords, a good press release is
produced.
Important Points of a Press Release
- Title
- Summary
- Body
- About the Company
- Press Contact
- Write the headline : Your headline should be crisp and should be an attention grabber. Headline should be kept in title case and should convey the message as well create interest amongst readers.
- Write a press release body :It should start with Date and City and should include all the important information that you want to spread. Avoid using complex and long sentence and keep the language simple.
- Communicate 5 w's and 1 H : Not to forget, but to follow the inverted pyramid. This would help you frame your story.
- About the company : This is one of the crucial information of a press release. You need to tell your audience about your company and inform them.
- Add Contact Address : After reading your press release, a person should have clear contact information along with contact person.
No comments:
Post a Comment