Monday 19 March 2012

What is a SEO Press Release ?


Press release literally means dissemination of company information to news media . The purpose behind a press release is letting people know about their company details and developments.

Why Press Release?
By definition it is a bit clear why we use press release but online the definition may differ a bit as you can target a particular keyword through your release and increase online visibility of the site and the company.

SEO Press Release
These days before writing a press release it is important to analyze an specific keywords relevant to your organization. Together by putting in both the concept of distributing information and keywords, a good press release is produced.

Important Points of a Press Release

There are 5 technical parts of a press release:
  • Title
  • Summary
  • Body
  • About the Company
  • Press Contact
Tips for Writing a Press Release
  • Write the headline : Your headline should be crisp and should be an attention grabber. Headline should be kept in title case and should convey the message as well create interest amongst readers.
  • Write a press release body :It should start with Date and City and should include all the important information that you want to spread. Avoid using complex and long sentence and keep the language simple.
  • Communicate 5 w's and 1 H : Not to forget, but to follow the inverted pyramid. This would help you frame your story.
  • About the company : This is one of the crucial information of a press release. You need to tell your audience about your company and inform them.
  • Add Contact Address : After reading your press release, a person should have clear contact information along with contact person.

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