Wednesday 16 May 2012

What Makes A Perfect Press Release?

Although there are some differences in the format of press releases suggested by different press release distribution websites, but all of them want the press releases to have following components:

Press release could be done with different intentions but components of press release remains the same.

  • A clear Headline - describing the essence of press release .
  • Dateline
  • A Lead Paragraph. This should be a well written effective paragraph.
  • A meaningful body with details
  • Contact Details

If you want to write a press release, the above given components are must. Almost all free and paid press release services would have all these components and you cannot publish any of your stories without these components. Make sure you write a good press release. It is advisable to avoid direct promotion of your products. It should not reflect your intention of selling your products of service.



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